John Soricelli is a seasoned mortgage industry leader with deep expertise and valuable insights to share with clients. However, he faced a critical bottleneck: his previous video editor was unreliable, inconsistent, and delivering subpar quality work. John needed a professional editor he could trust—someone who could take editing completely off his plate. Instead, he was spending time managing an underperforming editor and dealing with inconsistent results. His educational content—the cornerstone of his authority-building strategy—was stuck in limbo, and his credibility-building efforts were stalling.
In 2022, John partnered with Nishang for ongoing video editing support. Rather than project-based work, John adopted a package model with 30-video packages. Within each package, John sends batches of 3-5 videos at a time, with a 24-72 hour turnaround time per batch until all 30 videos are completed.
This structure allows John to maintain consistent content creation without the friction of managing an editor or worrying about quality. Nishang brings a refined editing taste and creative eye that aligns with John's vision for his brand, with tailored edits that match his specific aesthetic and brand guidelines.
Consistency Achieved: From sporadic, unreliable posting to consistent, regular Instagram presence
Volume & Investment: 4 complete packages in 2025 alone (120 videos), demonstrating serious commitment to content strategy
Quality Upgrade: High-quality edits that reflect John's expertise and professionalism
Credibility Building: Consistent educational content establishing John as a trusted voice in the mortgage industry
Long-Term Partnership: 3 years of ongoing collaboration, proving reliability and mutual trust
"Nishang took editing completely off my plate. I can send him batches of videos and know they'll come back polished and ready to post , no revisions needed. It's freed me up to focus on creating content instead of managing the editing process."
— John Soricelli
By outsourcing to a reliable editor with a strong creative eye and a scalable package model, John transformed his content strategy. Instead of being bottlenecked by editing delays and quality issues, he can now focus on what he does best—creating valuable educational content for his clients. His consistent Instagram presence has helped him establish credibility in a competitive mortgage market, positioning him as a thought leader and attracting new clients.
The partnership has proven so valuable that John continues to invest in multiple packages each year, making it an integral part of his long-term content operation.
Looking to build authority through consistent video content? If you're creating valuable educational or promotional content but struggling with reliable, quality editing at scale, let's talk about how package-based video editing support can establish your credibility and grow your audience.